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Amazing content is the only thing that is Google update-proof. Google will never penalize useful, unique content that the user is actually looking for. Instead of spending your time on trying to beat Google algorithms, you should be focusing on asking yourself what your ideal end user really wants. After all, that’s what Google is doing. If you aren’t sure what type of content would go over best with your audience, run a reader survey, put yourself in their shoes or answer the question in a way that blows your competitors’ out of the water.

_ by Kelsey Jones
from Search Engine Journal

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